Writing the history of Hellhound in anything other than the first person is almost unimaginable.  While it might be unconventional to do so, it seems particularly fitting because if there is any one thing that has set us apart, it’s our unconventional approach.  So as the original Proprietor, I’m going to go against convention and tell the story from my own point of view.

 

Hellhound officially opened in the summer of 2006, but the seed for Hellhound had been planted many years before that.  The first time I was in the presence of live music I was about eight years old, I was utterly mesmerized.  I immediately recognized that I was witnessing the purest form of communication in existence and realized as well that there was scarcely anything that moved me more.  A few years later I became acquainted with the music of the late great Jimi Hendirix and I was once again, mesmerized.  Another realization was made, well actually two; musicians were magical people, and I wanted to be a guitar player.  In the years that followed I never missed an opportunity to see a band perform live and I immensely enjoyed sitting in on rehearsal sessions in friends’ basements and garages.   It wasn’t until a few years later still, that I had the opportunity to sit in on a session at an actual rehearsal studio.  Until that day, I had no idea that such a thing even existed.   It was inconceivable at the time, but I enjoyed fantasizing about what it would be like to own such a place, to be that close to the music, all the time.  It was more than twenty years before that seed would be cultivated.

  

In 2001 I began looking for a location, and while it is often said that location is everything when opening a business, the luxury of picking a choice location is only a useful strategy if you happen to be opening let's say, a bakery (across the street from a church works nicely), but say the words “rehearsal studio” to a zoning official and his pupils become tiny little dots, the veins in his forehead begin to throb, and he starts searching frantically under his desk for a blunt object to strike you with.  I might as well have been requesting  permission to open a nuclear power plant.  Well, that was my experience anyway; perhaps I'd just had a go at the wrong towns.   In any case, after more than three years of rejections and disappointments, I finally found my spot, smack in the middle of the fledgling Rahway Arts District.  Once I got the zoning approval, I signed the lease and walked away from a very lucrative if not satisfying career at the NYSE.  I’ve not spent one millisecond since in regret of that decision.

  

Building the studio was a rigorous test of human endurance.  Anyone who’s ever had to wade into the murky, piranha-infested waters of general contractors should require no further explanation there, (no offense to anyone reading who happens to be a GC, of course there are some admirable ones, I just didn’t happen to make their acquaintance).  However, despite the valiant efforts of these people to empty my pockets while systematically eighty-sixing my hopes and dreams, I prevailed!  To this day I'm convinced that supernatural forces had my back, for every time I found myself backed into a corner some incredible (and often impossible) solution would seem to materialize out of nowhere.  It was uncanny.  Jack , my good friend who’s sinced passed, used to tell me all the time that he was “visualizing” for me.  He believed with firm conviction that we could create circumstances with our mind by visualizing them in acute focus.  When he used to tell me that I only half believed him.  I guess I have a different thought about that now.

  

The idea to name the studio Hellhound was inspired by blues folklore.  For those readers who are not familiar with the Delta Blues legend Robert Johnson who allegedly sold his soul to the Devil in exchange for superior musical ability, I’ve included that story on the ABOUT page.  Anyway, recalling the reference made earlier to musicians being "magical people”, it seemed to me that there had to be some truth to this so-called, “blues folklore” about people bargaining their soul in order to master their instrument.  Because the searing energy and awesome creative power that Master Musicians exude when they are one with their instrument is, in every sense of the word, otherworldly.  Perhaps a deal with the Devil is not necessary, but a gift of one’s soul certainly must be.  Music is nothing less than the conscious Universe expressing itself through the soul of a Human Being.

The summer of 06 is when the magic really started to happen.  Unbelievable talent, unbelievable people… the whole experience was just unbelievable.  We were there day and night, seven days a week, often pulling all-nighters.  The pace was intense but we never had so much fun.  After about three years of going nonstop, Eddy (my shipbuilding counterpart) and I, were beginning to feel a little battle worn and decided to start thinking about bringing on a Protégé.  It just so happened at that time, that a mysterious and mild mannered drummer who seemed to have appeared from nowhere, had become oddly omnipresent at the studio.  Whenever I needed a hand with something, he always seemed to be close by.

His friends call him Eddy,

largely because that’s his name.

Fernando "Fern" Andrade Jr.

I would often mention him in passing and every now and then Eddy would ask, "Who is this Fern guy you're always talking about?"  I had assumed that Eddy was as accustomed to seeing him around as I was.  Later I learned that he was only stopping by to work his magic on the nights when I was there.  Now, several years later, Fern is an integral and indispensable part of Hellhound and indeed, our lives.

  

Right about the time Fern came on board,  is when we started building some serious inertia.  In those first two to three years we had gotten to know hundreds of artists and a countless number of professionals involved in various related disciplines.  

Before we knew it we had built a massive and comprehensive network.  Being the hub of the action naturally resulted in us serving as the common element between the people who needed things, and the people who provided things; the two were often interchangeable.

  

In addition to the various connections being made within the studio, some time earlier we had begun sponsoring local live events by providing backline equipment and kept ourselves quite busy in doing so.  As demand grew for the service, so did requests for additional related services, which of course we could easily provide as we had such a deep pool of resources to tap into.  Thus we became a central point of contact.

yours truly

There are certain advantages in having a single point of contact to work with when contracting a multitude of services and equipment needs in the planning of a multi-dimensional event. The most obvious advantages of course being convenience and efficient use of time, the less obvious however can be the most important.  In our case, having a vast network of resources to draw upon makes it very easy for us to accurately select the appropriate professional to meet the specific requirements.  Secondly, any professional we work with has earned our full endorsement through demonstration of performance and we explicitly guarantee expert execution of all services provided, ours as well as that of our partners. 

  

Of course, the most important thing to know about us, the one detail that trumps all:

  

WE LOVE WHAT WE DO AND WE'RE FUN TO DO BUSINESS WITH!

  

~ Tana G.